I hope your 2021 is off to a great start and you are staying healthy in this COVID World. This year in the residential mortgage world is off to a very strong beginning and mortgage interest rates are historically low. Great news for us homeowners and it gives us the ability to lower our cost of borrowing which is what I want to discuss with this letter and case study. I am focusing this first quarter of 2021 on the theme of On-Boarding, bringing new clients into your practice and the concept of quantifying their cost of borrowing, what I like to call the Household Hurdle Rate. In business school, “Hurdle Rate” was a key financial metric for us to determine since
